Click fraud, a type of pay-per-click internet fraud, is becoming more robust within the digital marketing landscape. Click fraud happens when users — or bots — intentionally click on a link with the purpose of charging someone for the click. Often times, they have no interest in the end result, causing a catastrophic impact on agencies, eating away at client budgets and negatively impacting performance.- Eli Martin

With all the new technology out there to help you promote your buisiness, you have to educate yourself enough to protect yourself from some of the more dubious ways your competitors might try to undermine your hard work. A good example of this is discussed in the following article published in Entrepreneur Magagine: 4 Ways Advertising Agencies Can Protect Themselves From Click Fraud, December 4, 2015 by Eli Martin